Product Descriptions

Overview

Increase your brand awareness, number of quality marketing captured leads (MCL), marketing engaged leads (MEL) and sales qualified leads (SQL), by utilising our product descriptions service.

Powered by content writing, copywriting and sales techniques which have been formed on the back of extensive testing, implementation and overall experience, our product description solutions pledge increased brand awareness and prospects.

Service breakdown

What is included in this product description service:

• Descriptions which eloquently highlight the benefits of your product in relation to the needs of the prospect - Without the excessive techy jargon.
• Not only will we showcase why your solution is exemplary, but we will also capture the ethos, culture, ingenuity and customer experience provided by your brand.
• A carefully structured layout which both informs and engages prospects.

How this service will allow you to achieve your KPIs

Product pages can arguably be deemed to be the most important pages on your website. When traffic searches through your website for the first time, and looks at your software solutions in an attempt to find something which caters to their needs, it is imperative that they are mesmerized.

This service will support you in achieving your sales and marketing KPIs by ensuring that the copy on your product pages is engaging. That first point of engagement is very important, as it will determine how they perceive your company.

We understand and solve your key issues

Using complicated Jargon

One of the worst thing you can do when writing product descriptions is include lots of technical Jargon. This will simply disengage the reader and cause them to go elsewhere.

If you create HR systems for HR professionals, they need to understand the key capabilities in a simple, eloquent manner. They are not IT professionals or computer scientists, therefore you need to communicate the functionalities of the software solution in the right way, using the language that HR professionals speak in, and not techy jargon.

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How to write copy for SaaS products

If you were to talk to a software developer, their perspective on their organisations SaaS product would differ greatly to that of a marketing professional. The perspective of a marketing professional would differ greatly to that of a business development executive. Now that business development executives perspective is going to differ even more greatly to that of an account executive!

Our perception of a SaaS product is largely predetermined by what role we fulfil within an organisation, so much so that we can very easily forget about what it is, that's imperative for the customer to hear, and how that message should be articulated.

This can blur the lines around how to write copy which markets and sells your product effectively. It becomes even more illusive when the differences in perception are communicated between different departments who deal with different stages of the sales funnel and therefore different objections.

By taking a customer-eccentric approach to creating copywriting solutions, we gain an in-depth understanding of the problems your target audience face and the needs they require fulfilling, and then we create the enthralling product descriptions necessary to show them the solution to all their problems. That solution being your SaaS product.

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Competition

One thing I have learnt from working at a SaaS company, which provides an array of both vertical and horizontal software solutions, is that you're always going to have competitors. Some will be ahead of you in terms of being a market leader, and some will be behind you, but as a promising contender. Now whilst each corporation may hold a different rank in the market, there tends to be many similarities between each product. If that's the case, which it does tend to be, it is pivotal that you are doing everything you can possible do to stand out from the rest of the crowd.

We will ensure that the copy we create is orientated towards authenticity, in a manner which cannot be replicated, even if it were to be copied word for word.

Fundamentally, all forms of marketing are illustrated through either words or images. We will ensure that the copy we create not only highlights your software solution and customer experience in the best possible way, but also that it captures and signifies the ethos, culture and ingenuity of your brand. This is what prospects stay for.

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SEO optimisation

Many organisations often have difficulty maintaining a high SEO score due to both constant changes in Googles algorithm, competition and a lack of understanding of how to structure content in a way that truly optimises SEO.

The world of SEO changes regularly, so you need to remain up-to-date on best practises. Therefore it is absolutely indispensable that your writers are SEO specialists who are disciplined in ensuring their knowledge is coherent with the latest algorithmic iterations.