Funnel Writing

Overview

Increase your number of quality marketing captured leads (MCL), marketing engaged leads (MEL) and sales qualified leads (SQL), by utilising our funnel copywriting service.

Powered by copywriting and sales techniques which have been formed on the back of extensive testing, implementation and overall experience, our funnel writing solutions promise the deliverance of new prospects and clients.

Service breakdown

Funnels we will write copy for:

• Email marketing campaigns (Engagement, re-engagement or nurture).
• Email sales campaigns (Engagement, re-engagement or nurture).
• LinkedIn lead generation campaigns (Ad and landing page).
• LinkedIn re-engagement campaigns (Ad and landing page).
• LinkedIn look-alike audience campaigns (Ad and Landing page).

How this service will allow you to achieve your KPIs

This service will support you in achieving your overarching corporate objectives by ensuring you are consistently hitting your sales and marketing KPIs.

We do this by increasing the quality and quantity of prospects you capture via your marketing campaigns, as well as re-engaging rejected / return-to-marketing leads, and effectively nurturing prospects with a future, ready-to-buy timeframe.

We understand and solve your key issues

How to write copy for SaaS products

If you were to talk to a software developer, their perspective on their organisations SaaS product would differ greatly to that of a marketing professional. The perspective of a marketing professional would differ greatly to that of a business development executive. Now that business development executives perspective is going to differ even more greatly to that of an account executive!

Our perception of a SaaS product is largely predetermined by what role we fulfil within an organisation, so much so that we can very easily forget about what it is, that's imperative for the customer to hear, and how that message should be articulated.

This can blur the lines around how to write copy which markets and sells your product effectively. It becomes even more illusive when the differences in perception are communicated between different departments who deal with different stages of the sales funnel and therefore different objections.

By taking a customer-eccentric approach to creating copywriting solutions, we gain an in-depth understanding of the problems your target audience face and the needs they require fulfilling, and then we create the enthralling copy necessary to show them the solution to all their problems. That solution being your SaaS product.

‍

Competition

One thing I have learnt from working at a SaaS company, which provides an array of both vertical and horizontal software solutions, is that you're always going to have competitors. Some will be ahead of you in terms of being a market leader, and some will be behind you, but as a promising contender. Now whilst each corporation may hold a different rank in the market, there tends to be many similarities between each product. If that's the case, which it does tend to be, it is pivotal that you are doing everything you can possible do to stand out from the rest of the crowd.

We will ensure that the copy we create is orientated towards authenticity, in a manner which cannot be replicated, even if it were to be copied word for word.

Fundamentally, all forms of marketing are illustrated through either words or images. We will ensure that the copy we create not only highlights your software solution and customer experience in the best possible way, but also that it captures and signifies the ethos, culture and ingenuity of your brand. This is what prospects stay for.

‍

SEO optimisation

Many organisations often have difficulty maintaining a high SEO score due to both constant changes in Googles algorithm, competition and a lack of understanding of how to structure content in a way that truly optimises SEO.

The world of SEO changes regularly, so you need to remain up-to-date on best practises. Therefore it is absolutely indispensable that your writers are SEO specialists who are disciplined in ensuring their knowledge is coherent with the latest algorithmic iterations.

‍

Keeping prospects engaged.

When you have a team of individuals who have to work through a lot of data, a lack of diligence and attentiveness to each prospect may begin to develop. This may mean that email campaigns from marketing, business development and sales may lack the correct type of personalisation as it becomes a going-through-the-motions task. This is a detriment to engagement and should be avoided at all costs, but often this is what tends to happen.

The same can occur when running ad campaigns whereby you're continuously split testing.

We will ensure that doesn't occur by conscientiously creating, well thought out, high-performing copy for cadences which increase engagement indicators such as open rates, click rates and reply rates. The same will be done for ad campaigns, ascertaining that the copy created resonates with your target audience.